May 12, 2020

In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults shamelessly insinuate. For the readers still waiting for a substantive follow-up to Naomi Klein’s No Logo, this is the book. Quart, a former media columnist for the. In Branded, a fascinating and provocative study of modern-day consumerism and the teenager’s role within it, writer Alissa Quart sheds light on the increasingly.

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To be completely honest, the book Branded by Alissa Quart drove me insane.

I actually cancelled finishing the book in the class because it was a miserable read. I’m pretty sure each decade had their fair share of both, her points are anecdotal at best.

Branded: The Buying and Selling of Teenagers

Indeed, the author explains that whole classes of products such as sexually-provocative undergarments designed for pre-teen girls are unapologetically marketed to ever-younger children, thereby accelerating the pace at which children develop, perceive and branved with their surroundings.

She seemed to talk mainly to white, affluent, female teens which colored her argument. Chi ama i libri sceglie Kobo e inMondadori. At Kobo, we try to ensure that published reviews do not contain rude or profane language, spoilers, or any of our reviewer’s personal information. This book overall was not quary entertaining, but did provide useful information that will forever be branded inside my brain and made it possible to implement it in everyday life. She then brings in SAT testing, the need and desire to have “high quality” brands, parents desire for their kids to basically better themselves and collides these desires to have a better life, better opportunities for kids, desires to raise above, as essentially demonstrative of an increasingly branded young adulthood, when I’m pretty sure that’s basic human desire to be interested in these things.

A combination of a highly opinionated author and terrible writing strategy is what makes this book so aggravating. Nov 26, Lexie rated it did not like it. Overall, Quart effectively conveyed her message that branding is an issue that brainwashes teenagers to fit in with an ideal world. Engaging and thought provoking, Branded ensures that consumers will never look at the American qiart of doing business in the same way again.


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We travel to a conference on advertising to teenagers and witness the breathless and insensitive pronouncements of lecturers there. Mirror, Mirror Off the Wall. You have to think she could expand t Really this was more of a 2. Although this is an anti-marketing book I learned that today’s youth is much different than what my parents alisss might have been like.

Branded by Alissa Quart – Review | BookPage | BookPage

On the other hand, there was many times where I lost my place because I was bored of the book. Taking alizsa as what it is though, some of her analysis is rather prescient — she foretells the memoir craze and the rise of Super Sweet Sixteens pretty accurately.

To top it off, Quart can’t seem to simply talk about the subject matter but finds the need to reflect upon her own adolescence through out the book. Brands reach deeper into the youth’s psyche in order to become almost an intrinsic part of the very fabric of kids’ lives. Amazon Renewed Refurbished products with a suart.

We also meet qquart pockets of kids attempting to turn the tables on the cocksure corporations alisea so cynically strive to manipulate them. No, cancel Yes, report it Thanks! This is not the only example of this problem. Another thing that people saw as wrong in the book was how kids were forcing their parents to get them designer items like Gucci or Prada. Please try again later.

Continue shopping Checkout Continue shopping. The Party of Ones. Nov 12, Shelley M. From my updates, I have gained a lot of knowledge of key vocabulary words and the author’s writing style. References to this book Born to Buy: The Joys of Much Too Much. She simply lists funky rebel movies of the eighties and then lists the brannded shallow movies of the 90s.


Because I Was a Girl.

Branded: The Buying and Selling of Teenagers – Alissa Quart – Google Books

Slam Dunks and No-Brainers. We travel to a conference on advertising Recommended for those interested in early marketing to the young adult market, before the absolute explosion of social media. And Quart’s analyses—of teen movies, SAT tutoring to improve scores and pose college choices as brandsteen SUV ownership and the role of parents—are sharp and funny.

This review has been hidden because it contains spoilers. Suggestion, sure, but aside from the gullible teens or ‘tweens’ that are now going to drink Pepsi because they saw Kirsten Dunst do it in a brandwd, I don’t see any real forcefulness on the part of the ad companies. The Great Tween Marketing Machine.

Overall I think Quart does a solid job of deconstructing the vast arenas of branding in young people’s lives – I agreed with about half of her findings. But then the book begins to nose dive Jul 29, Eve Kay rated it it was ok. I did like this book, despite only giving it two stars, but I’ve definitely read better. Great book for knowing how the market works when it comes to marketing to teens.

It makes me want to go crazy. It is difficult to explain to kids that these companies WANT you to want their products, and that is why they put so much hype out. Books by Alissa Quart. Each chapter is like a little documentary on that topic, incorporating industry interviews and real-life kid experiences.

It was a torturous read.